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Page3gravitatetobeabletobringnewparticipantsintotheindustry.Havingestablishedastrongfootholdinthemar-ketplaceChhabraisnowdevelopingthenextgenerationofsoftware.Thesedaysthebiggestthingthatshappeninginpaymentsisthatdiffer-ententitiessuchasTwitterFacebookandGroupon--wanttoresideatthepointofsaleandengagewiththebuyer.Merchantsalsowanttoengageinthepointofsalesothatifacustomerbuyssomethingtheyllbroadcastthepurchaseonsocialmedia.Weretakingconventionalcreditcardterminalandbridgingsocialmediatolocalserviceproviders.WerebuildingabridgetothefuturethatsreallywhatIgetexcitedabouteveryday.ForadditionalinformationaboutTransSENDITgotohttptransendit.com.ContinuedonPage7EtonBioscienceInc.MakesaSoftLandingattheEDCTheEnterpriseDevelopmentCenterEDCattheNewJerseyInstituteofTechnologyisaSoftLandingsincubatorasdesignatedbytheNationalBusinessIncubationAssociation.Thisdesignationacknow-ledgesthattheincubatoroffersservicesthathelpout-of-stateorinternationalbusinessestoestablishthem-selvesinanewmarket.OnJanuary62014EtonBioscienceInc.acompanybasedinSanDiegoCalifornia--openedanewbranchattheEDC.EtoncompletedamarketresearchstudyanddeterminedthattheNewYorkNewJerseymetropolitanareawasamarketforboththeirdomesticandinternationalbusinesssaidJerryCreigtonSr.executivedirectoroftheEDC.WeofferedthemaSoftLandingsopportunity.EtonBioscienceInc.whichopeneditsfirstbranchin2003providesDNAsequencingservicesfragmentanalysisantibodyservicespeptidesynthesismammaliancellexpressionandothergenomicservices.TheseareallservicesthatbenefitthebioresearchcommunitiessaidTonyChenpresidentCEOofEtonBioscienceInc..EtonBioscienceInc.openedabranchinNorthCarolinain2008andabranchinBostonin2010.ThenewestbranchinNewarkwillbetargetingthemarketinbothNewYorkCityandNewJersey.Thecompanyidentifiedeachoftheselocationsfortheirhighconcentrationofbiotechnologylaboratories.WetrytobelocatedveryclosetowhereourcustomersaresowecangivebettercustomerservicesaidChen.Wegototheirlabstobringbackthespecimensandwenormallydelivertheresultsbymidnightofthesameday.Ourbusinesscouldbedonetotallybymailbutthatwoulddelaythedeliveryoftheresultssowetrytohaveabranchineachmajorbiotechlocation.TheprimaryreasonthatChenwantedtoopenabranchinNewJerseywasthepresenceoflargepharmaceuticalcompaniessuchasJohnson